The Yankees may be America's favorite baseball team, but they were No. 2 in New York this week.
The TBS broadcast of Game 1 of the Yankees-Twins American League Division Series (for more, read my Sunday column, Behind the Mic this week) drew a 13.2 rating in the New York market. While this is a very good number for a first round playoff game, it's still below the 15.1 rating the Giants drew against the Bears on Sunday Night Football a few days ago, as well as the 15.1 rating the Jets-Dolphins game did for NBC the Sunday before. It was well below the Manning Bowl broadcast, as Giants-Colts scored a 17.7 season high in the market for NBC a few weeks back.â†µ
The game drew a massive 29.6 in the Twin Cities. One would imagine that if the Twins get a win in Game 2, the numbers will explode for a potential longer series.â†µ
UPDATE: The game drew 6.9 million viewers nationally, up 5 percent from Game 1 of the two teams' ALDS showdown a year ago. Overall, TBS' opening day playoff coverage averaged 4.4 million viewers, down 10 percent from the comparable day in 2009.