Super Bowl commercials can be funny, memorable and sometimes just plain stupid. But, they are always worth talking about. The real question, though, is whether advertisers get their money's worth.
In an article entitled 'When are Super Bowl Ads Worth $116k per Second?' The Migala Report says maybe they are, maybe they aren't.
"Super Bowl ads are best at achieving awareness due to broad reach, making the game a great buy if that's the objective. Introducing or establishing a new brand (like the monkey-based ads from Career Builders a few years back or Go-Daddy's provocative ads) that draws from a large, diverse audience makes some sense. Similarly, ads for new movies and TV shows can make sense, as awareness is an important goal," he said.
But, what about the brands we already know? Do well-known brands like Budweiser and Coke need more awareness?
"The only real reason those brands should be in the Super Bowl (or any other sports & entertainment arena) is if the venue provides an opportunity to transfer fan passion to the brand," he said.
Throughout the rest of the week we will look at some of the pre-released Super Bowl commercials to see what we like, and what we don't like.