The New Jersey Devils launched a short-lived "No Blue" campaign to keep New York Rangers fans out of the Prudential Center during the teams' NHL Eastern Conference Finals series. The page for the No Blue campaign on the Devils website is no longer working.
In general, the idea behind the campaign was to keep Rangers fans out by denying them tickets. The Devils' website described three ways to accomplish this:
1. If you own seats and have to sell for any of the home games because of conflicts, do NOT list your seats on the secondary market. Blogs such as Fire and Ice, In Lou We Trust, and HFBoards provide you with outlets to speak directly with other Devils fans who are looking for seats. This will ensure you are selling ONLY to other Devils fans. You can ask for pictures or meet them to deliver tickets, to ensure where their loyalty lies
2. If you are unsure about conversing on Devils blogs to sell your tickets, you can call the Devils Fan Experience Team line at 855-DEV-ARMY, and as a service they will help you sell your seats you can't use, to other Devils fans.
3. If you do not own seats already, visit secondary market ticket sales websites including Ticket Exchange to purchase your tickets immediately. Thousands of seats still remain for both Rangers home games at The Garden. Therefore, there is a window right NOW, for Devils fans to swallow up all the remaining tickets for the upcoming Devils home games at the Rock. Seize that opportunity now while it is still available.
The No Blue campaign sparked the #noblue hashtag on Twitter which Rangers fans mocked with the hashtag #beyondpitiful.
If you want to keep up with the Hudson River Rivalry during the playoff series, stay tuned to the SB Nation New York StoryStream. If you're a Devils fan who wants to keep Rangers fans out of The Rock, you can visit our Devils blog In Lou We Trust. Rangers fans can discuss their team at our blog, Blueshirt Banter.