With help from a superhero, UFC on FX 4 enjoyed a ratings bump in two important demographics. Here's the release from the network:
LOS ANGELES – UFC Fight Night on FX 4 saw ratings increases across the board vs. UFC on FX Fight Night 3, and combined with Iron Man, propelled FX to #1 for the night in Adults 18-34 and Men 18-34.
UFC on FX Fight Night 4, which saw Lightweight contender Gray Maynard defeat Clay Guida by split decision, was up in all key demos vs. UFC on FX Fight Night 3 (Johnson vs. McCall): +32% in Adults 18-49 (921 vs. 697), +47% in Men 18-49 (722 vs. 492) and +20% in Total Viewers (1,306 vs. 1,086).
The combination of UFC on FX and its lead-in Iron Man helped FX ranked #1 for the night in Adults 18-34 and Men 18-34, and #2 in Adults 18-49, Men 18-49 and Men 25-54. Four fights in, UFC on FX Fight Nights are exceeding FX’s year ago time period average by +37% in Adults 18-49 (907 vs. 633) and +93% in Men 18-49 (658 vs. 341).