The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well as NFL.com. NBC Sports' live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating).â†µ
"The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen' experience, and we delivered on that promise with unprecedented robust coverage," said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. "The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage."
"It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before," said Hans Schroeder, NFL, SVP, Media Strategy and Development. "The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans."