We don't learn too much about Kraft's belVita breakfast biscuits in their new Super Bowl commercial, except that they apparently give you energy that lasts all morning. So I suppose that makes them the energy drink of breakfast biscuits.
Instead, it's all about the breakfast police, two local cops with way too much energy, way too much time on their hands and way too little patience for free range bunny rabbits.
belVita's official tagline is "Power Up, People." It's unofficial tagline is "eating this gives you free reign to insult little league pitchers," which might sell a few more packs if you ask me.
This commercial will run before the game and not during the game itself, likely because no one gets punched in the groin during it. That's a Super Bowl commercial requirement, I think.
For more Super Bowl commercial moments, keep an eye on our Super Bowl Commercial Stream.