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New York City Mayor Launches C'mon LeBron Page, Totally Isn't Over-doing This

Mike Bloomberg and the city of New York have launched a website tailored to getting the King to New York.

The Mayor spoke of the benefits both LeBron and the city could provide each other in a press release earlier today:

"New York City is fit for a king – there’s no better place in the world to live, to play or to win," said Mayor Bloomberg. "New Yorkers want LeBron to come to the greatest city in the world, and we’re launching the C’mon Lebron campaign to capitalize on their energy and creativity in making their own cases for why he should choose New York. There are terrific cities all over the country, but none match the excitement of the greatest City in the world."

This is getting kind of ridiculous.

[UPDATE by Ed Valentine, 4:15 PM EDT: If you have not seen the 'C'mon LeBron' video, we have it for you here. ]