UFC On FX 4 Enjoys Friday Night Demos Wins

With help from a superhero, UFC on FX 4 enjoyed a ratings bump in two important demographics. Here's the release from the network:

LOS ANGELES – UFC Fight Night on FX 4 saw ratings increases across the board vs. UFC on FX Fight Night 3, and combined with Iron Man, propelled FX to #1 for the night in Adults 18-34 and Men 18-34.

UFC on FX Fight Night 4, which saw Lightweight contender Gray Maynard defeat Clay Guida by split decision, was up in all key demos vs. UFC on FX Fight Night 3 (Johnson vs. McCall): +32% in Adults 18-49 (921 vs. 697), +47% in Men 18-49 (722 vs. 492) and +20% in Total Viewers (1,306 vs. 1,086).

The combination of UFC on FX and its lead-in Iron Man helped FX ranked #1 for the night in Adults 18-34 and Men 18-34, and #2 in Adults 18-49, Men 18-49 and Men 25-54. Four fights in, UFC on FX Fight Nights are exceeding FX’s year ago time period average by +37% in Adults 18-49 (907 vs. 633) and +93% in Men 18-49 (658 vs. 341).

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation New York

You must be a member of SB Nation New York to participate.

We have our own Community Guidelines at SB Nation New York. You should read them.

Join SB Nation New York

You must be a member of SB Nation New York to participate.

We have our own Community Guidelines at SB Nation New York. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.